The Ocean Tomo Intellectual Property Economics™ resource center supports business decision-making focused on creating, managing, and monetizing company intangible assets. By understanding the factors that impact the economics of IP, companies can manage risk and make more informed decisions around whether to develop in-house, in-license, or acquire via M&A technologies important to the commercial success of the enterprise.
Ocean Tomo Chief Economist and Special Advisor Dr. Alan Marco, shares insights and experience for an enhanced understanding of the economic issues surrounding intellectual property rights and the IP system to help businesses make informed decisions focused on creating, managing, and monetizing company intangible assets. He reports on a wide range of topics, such as the economic value of patents, copyrights, trademarks, and other forms of IP and intangible assets; the economic incentives for innovation and creativity; the administration of the IP system, and the role of IP in competition and market structure.
Ocean Tomo Managing Director overseeing Intellectual Property Strategy and Valuation, Greg Campanella, observes, “understanding intellectual property economics can improve IP management decision-making.” He continues, “by understanding the factors that impact the economics of IP, companies can make more informed decisions on whether to develop in-house, license, or acquire via M&A technologies important to the commercial success of the enterprise.”
“Companies can use their understanding of IP economics to negotiate better terms in IP licensing agreements and to make informed decisions about licensing out their IP,” observes Ocean Tomo Managing Director Ryan Zurek.
“Companies that operate across multiple countries can benefit from understanding the differences in national IP systems,” notes Senior Managing Director Michael K. Milani, who oversees the global intellectual property practice of Ocean Tomo, a part of J.S. Held. Through the IP Economics resource center, Dr. Marco provides useful insights to companies to manage their IP and IP litigation risk profile across markets.
You can follow Dr. Marco’s publishing on Intellectual Property Economics here: https://oceantomo.com/insights/author/amarco/.