Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of questions […]
Ocean Tomo Team
Brand Valuation and Monetization: What is a brand?
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella recently spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of […]
Ocean Tomo James E. Malackowski Attending USIPA Annual Meeting
International IP thought leaders will share insights on numerous topics including the following: The USIPA sponsored the Nation’s first IP Sentiment survey of citizens around the United States. Awareness Committee chairs will share highlights from this never-before-seen survey and discuss how it can impact the work of the USIPA and other IP organizations during the […]
Trade Secrets Reasonable Measures
As reflected in the Ocean Tomo Intangible Asset Market Value study, intangible assets are now responsible for 90% of all business value, much of which is represented by registered Intellectual property (IP) – patents, trademarks and copyrights. Beyond these registered IP rights, other intangible assets would include trade secrets (which are sometimes called “know-how” or […]
U.S. Trademark Developments: Fraudulent Filings
For the benefit of Ocean Tomo and our clients, I follow trademark related news and developments within the United States Patent and Trademark Office (USPTO), the courts, other organizations such as the World Intellectual Property Organization (WIPO) and the Licensing Executives Society (LES), and in commerce generally. There are over 2.9 million marks registered and […]
Ocean Tomo Gregory Campanella to Speak at Licensing Executive Society Brand Valuation and Monetization Webinar
Ocean Tomo, a part of J.S. Held, Managing Director Greg Campanella will speak on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society Valuation and Pricing Committee. A brand, simply put, is a bundle of Intellectual Property and other legal rights, but it is also one of a […]
Ocean Tomo, a part of J.S. Held, Announces $1 Billion in IP Finance Deal Support Over Last 24 Months
Today, during IP Week @ SG 2022, Ocean Tomo, a part of J.S. Held, announced an IP transaction milestone – over $1 billion in intellectual property (IP) finance advisory and valuation deal support in a 24-months period. According to Ocean Tomo Managing Director Greg Campanella who oversees IP Management Consulting and Valuation, “Over the past […]
Ocean Tomo’s Gregory Campanella selected as a mentor for the WIPO Global Awards Program
Ocean Tomo Managing Director, Gregory Campanella, JD, MBA, has been selected as one of the mentors of the World Intellectual Property Organization (WIPO) Global Awards program. The Global Awards program takes root in WIPO’s mission to ensure a world where intellectual property rights support innovation and creativity from anywhere, for the good of everyone. These independent, jury-selected […]