As I shared in Part 1 of my article Business Intelligence – A Key Strategy in the Battle Against Counterfeit Goods in the Supply Chain, identifying counterfeit goods is the first step in the battle. But removing one batch of counterfeit goods won’t stop the next batch from appearing. In order to fight back, some […]
Reputation
Brand Valuation and Monetization: What is a brand?
Ocean Tomo, a part of J.S. Held, Managing Director Gregory Campanella recently spoke on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society’s Valuation and Pricing Committee. Ocean Tomo will be publishing to the Insights blog a series recapping the webinar, and Greg’s answers to a multitude of […]