Today, Ocean Tomo, a part of J.S. Held released The Business of Brand Value: A Practical Guide, providing actionable understanding of the drivers of brand value. The Business of Brand Value: A Practical Guide, provides a comprehensive framework for understanding, measuring, and monetizing brand value. Motivated by inconsistencies across existing brand valuation guidance, the report […]
Brand Valuation
Ocean Tomo Gregory Campanella to Speak at Licensing Executive Society Brand Valuation and Monetization Webinar
Ocean Tomo, a part of J.S. Held, Managing Director Greg Campanella will speak on the topic of brand valuation and monetization at a webinar hosted by the Licensing Executive Society Valuation and Pricing Committee. A brand, simply put, is a bundle of Intellectual Property and other legal rights, but it is also one of a […]
Ocean Tomo, a part of J.S. Held, Releases Report on Brand Value
Today, Ocean Tomo, a part of J.S. Held released its Brand Report, providing a practical and actionable understanding of the drivers of brand value. In the report, Ocean Tomo leverages years of firm experience conducting countless brand valuations. Through the Ocean Tomo Brand Report, we provide a glimpse into our perspective of what makes brands […]
The Beach Boys’ Masterclass in IP Monetization
The surviving members of the Beach Boys are feeling good vibrations after the group sold a controlling interest in the band’s intellectual property (IP) to Iconic Artist Group (IAG), a brand development and marketing company run by music industry magnate Irving Azoff. The sale included not only the band’s master recordings and publishing rights, but […]