Today, Ocean Tomo, a part of J.S. Held released The Business of Brand Value: A Practical Guide, providing actionable understanding of the drivers of brand value. The Business of Brand Value: A Practical Guide, provides a comprehensive framework for understanding, measuring, and monetizing brand value. Motivated by inconsistencies across existing brand valuation guidance, the report […]
Brand Report
Ocean Tomo, a part of J.S. Held, Releases Report on Brand Value
Today, Ocean Tomo, a part of J.S. Held released its Brand Report, providing a practical and actionable understanding of the drivers of brand value. In the report, Ocean Tomo leverages years of firm experience conducting countless brand valuations. Through the Ocean Tomo Brand Report, we provide a glimpse into our perspective of what makes brands […]
The Beach Boys’ Masterclass in IP Monetization
The surviving members of the Beach Boys are feeling good vibrations after the group sold a controlling interest in the band’s intellectual property (IP) to Iconic Artist Group (IAG), a brand development and marketing company run by music industry magnate Irving Azoff. The sale included not only the band’s master recordings and publishing rights, but […]