Background
An industrial conglomerate plans to enter the market in a new geographic region with its established product/technology and is concerned about the competitive threat.
Engagement
The company retained Ocean Tomo, a part of J.S. Held experts, to assess the competitive risk and identify strategic options for market entry. As part of the engagement we:
Developed a competitive technology/patent landscape; identified competing technology solutions from major players in the target geographic market.
Prepared a SWOT analysis of the client’s patent position, identifying portfolio gaps and assessing of risk of assertion from major competitors.
Conducted a market study identifying innovative companies with complementary products and a presence in the target geographic market.
Results
The client considered acquiring one of the innovative companies. Due to the market downturn, the client ultimately abandoned the market entry plan guided by our assessment of the litigation risk and financial exposure.