The Ocean Tomo Intangible Asset Market Value (IAMV) Study provides Chief IP Officers with a practical, data‑driven framework to elevate intellectual property and other intangible assets within their organizations. At a time when economic uncertainty and market volatility dominate executive discussions, the study equips CIPOs to educate senior leadership on the true scale of intangible asset value, assess how that value is created and protected within their own companies, and use objective market data to inform strategy, risk management, monetization, and investor-facing narratives. In doing so, the IAMV Study enables the CIPO to move beyond a purely defensive posture and play a more central role in guiding enterprise value, resilience, and long‑term growth.
Utilize the IAMV Study as an Executive Education Tool
One of the IAMV Study’s most immediate uses is education. While senior executives generally understand that intangible assets are important, the data helps them grasp the degree of that importance, particularly during periods of economic turbulence.
For the CIPO, this creates an opportunity to:
- Ground conversations with the C‑suite and board in objective market data
- Reframe IP and other intangible assets as a safe haven for value preservation and value opportunity, even in inflationary or uncertain environments
- Position IP as part of the company’s response to volatility, rather than a secondary or siloed concern
The IAMV Study gives CIPOs a credible, external reference point to elevate the role of intangible assets in enterprise discussions.
Apply the IAMV Study as a Measurement Framework for Your Company
Beyond education, the IAMV Study functions as a metric for internal assessment. Once a company understands how much of its enterprise value is intangible, the CIPO can guide leadership through the next critical questions:
- What components make up that intangible value?
- How are those assets currently being managed?
- How are they being protected and risk‑managed?
By anchoring these questions in IAMV data, the CIPO can move discussions from abstract appreciation to practical governance and oversight.
Reframe IP Strategy Beyond Purely Defensive Thinking
The IAMV Study underscores how deeply intangible assets contribute to enterprise value—most notably within the S&P 500. For CIPOs, this has direct implications for monetization and licensing strategies.
While some organizations already place IP at the center of monetization discussions, many still view IP primarily through a defensive lens. The data encourages CIPOs to:
- Ensure IP is a core focus of broader business strategy discussions
- Balance traditional risk management with a clear view of IP’s role in sustaining and enhancing enterprise value
- Recognize that risk is no longer limited to infringement exposure, but also includes the risk that investors may perceive IP assets as having diminished value
This shift allows CIPOs to align IP strategy with investor expectations and market performance.
Use IAMV Data to Support Financing and Capital Conversations
An important trend highlighted in the IAMV findings is the growing willingness of financial institutions to consider IP as collateral—something that was rare in prior years.
For CIPOs, this opens the door to:
- Supporting finance and treasury teams with credible data on intangible asset value
- Participating more actively in capital structure and financing discussions
- Ensuring IP portfolios are positioned, documented, and governed in ways that support these emerging uses
The IAMV Study gives CIPOs a common language to engage stakeholders outside traditional IP functions.
Elevate the CIPO’s Role in Risk Management and Investor Perception
The IAMV Study reinforces that intangible assets sit at the intersection of risk management, investor confidence, and enterprise value. The CIPO is uniquely positioned to manage that intersection.
By using IAMV data, CIPOs can:
- Demonstrate how IP strategy supports long‑term value preservation
- Highlight risks associated with under‑managing or under‑communicating intangible assets
- Strengthen alignment between IP governance and broader corporate strategy
IP as a Strategic Enterprise Asset
Ultimately, the IAMV Study gives CIPOs a data‑driven foundation to elevate conversations with boards and executive leadership. It supports a shift from IP as a cost center or defensive necessity to IP as a strategic enterprise asset—central to growth, resilience, and market perception.
With 92% of the S&P 500 now intangible, the study’s implications for boards and C-suite leadership are clear: intangible assets are no longer a secondary consideration. They are central to enterprise value, risk management, investor perception, and strategic growth—and the IAMV Study provides a data-driven foundation for the CIPO to elevate those conversations at the highest levels of the organization.
